He guides them towards becoming better business owners, enabling them to excel as wives and mothers, husbands and fathers. His company coined the phrase “Do Business, Do Life” (#DBDL), a guiding philosophy aimed at assisting individuals in integrating their personal and professional lives harmoniously. This concept transcends the conventional notion of “balance” and suggests that these two elements are not separate entities, but rather unified components that collaboratively enhance their overall life quality. It offers a healthier, more fulfilling, and inspiring approach to living a well-rounded life.